When Katy Perry brought out the dancing sharks, I brought out my iPhone. Part of the enjoyment of the Superbowl is getting others’ reactions. It’s more exciting to experience the game with a group of friends, and with the rest of the country.
Today my Twitter and Facebook feeds have been dominated by Superbowl talk. My conversations have too, but to a lesser extent. Social media seems to fuel the power of the Superbowl. This applies to hype about the game itself, but especially to commercials.
Ad discussion gets even more interesting when ads spark local conversations that go beyond whether or not people were entertained. Bull City Burger & Brewery, a popular spot in Downtown Durham, N.C., got in on the discussion about another Budweiser commercial.
Social media contributes to an extended dialogue about commercials that were aired, but those who can’t afford or don’t need millions of dollars of advertising are also presented with a good opportunity to speak up. While I’m not suggesting that their voice will be just as loud, its a good PR opportunity nonetheless.