Today was the first time that I’ve ever heard of Nextdoor, a social networking app, but I’ll be paying attention to it over the next year. It’s been around for five years, and now has a $1.1 billion valuation.
Nextdoor is all about local community. There are currently 53,000 “mircocommunities,” and to become a member of one, users’ home addresses are verified. Creators hope this exclusivity creates a sense of privacy and security.
So, like YikYak, it connects people to those who are geographically close to them. Unlike YikYak, users’ posts are identifiable; posts cannot be made anonymously. Though YikYak’s anonymity has been a cause of controversy, I don’t see the two apps as competitors.
We created this company because we believe that the neighborhood is one of the most important and useful communities in a person’s life. We hope that neighbors everywhere will use the Nextdoor platform to build stronger and safer neighborhoods around the world. |Nextdoor Mission Statement
Nextdoor has broader functions. Neighbors can sell things to neighbors, make product recommendations and get announcements directly from local government agencies that are Nextdoor partners. Product and service recommendations are most of the app’s content, and Nextdoor is currently thinking about how to use these recommendations to bring in ad money from local businesses. Nextdoor hopes to create credibility and trust between neighbors. And if people trust recommendation posts, this could be good for bringing in ads.
Nextdoor has not yet released the number of people who use the app, but I’m interested to see how well its catching on in different age groups.